Medical Mutual Brooklyn

Comprised of Architects, Interior Designers, MEP Engineers and two Graphic Designers, the team brought new life and a humanist story to this corporate office culture. Previously a large, inefficient office space with floorplates the size of football fields, creating thoughtful spaces was paramount.

A city-scape-inspired interior and wayfinding system aided in navigation throughout the expansive floorplate while two large-format murals designed in collaboration with employees offered a unique addition and opportunity for story-telling within the large corporate office space.

Comprised of Interior Designers, MEP Engineers and two Graphic Designers, the team brought new life and a humanist story to this corporate office culture. Previously a large, dysfunctional office space with floorplates the size of football fields, creating thoughtful spaces was paramount.

A city-scape-inspired interior and wayfinding system aided in navigation throughout the expansive floorplate while two large-format murals designed in collaboration with employees offered a unique addition and opportunity for story-telling within the large corporate office space.

Comprised of Interior Designers, MEP Engineers and two Graphic Designers, the team brought new life and a humanist story to this corporate office culture. Previously a large, dysfunctional office space with floorplates the size of football fields, creating thoughtful spaces was paramount.

A city-scape-inspired interior and wayfinding system aided in navigation throughout the expansive floorplate while two large-format murals designed in collaboration with employees offered a unique addition and opportunity for story-telling within the large corporate office space.

A Sense of Place

As employees and visitors enter the building they are welcomed by strategic brand placement and call-outs for key focus areas with integrated wayfinding signage and directories found throughout the building.

Working with an existing brand at a crucial point in their internal brand development allowed the team to curate type, color palette, and visual expression as the a new expansion of the brand would make it's way across Ohio to future planned renovations and new-build projects for the corporate client.

Large Format Primary Directories

Aiding in navigation through the large floor plates, a quadrant system of bright, inviting color was designed with the interiors team to give distinct, easy to find workstation access.

Color-Coded Signage System

Working with signage vendors starting early in the design evolution allowed a custom solution to create the best overall signage system for the client and the needs of the space.

SIGNAGE SYSTEM SAMPLE DOCUMENT

Fostering An Employee Culture

Designed as part of a potential expansion of the client's office brand development, large format murals were created. Encompassing the favorite past-times of soon-to-be on-site staff, a creative process used to gather inspiration direct from the employees.

FULL MURAL DOCUMENTATION

Digital Creativity

Part of a dive into digital illustration techniques, the concepts and processes used through the project established a jumping-off-point for future creative endeavours.