Medical Mutual Brooklyn
Comprised of Architects, Interior Designers, MEP Engineers and two Graphic Designers, the team brought new life and a humanist story to this corporate office culture. Previously a large, inefficient office space with floorplates the size of football fields, creating thoughtful spaces was paramount.
A city-scape-inspired interior and wayfinding system aided in navigation throughout the expansive floorplate while two large-format murals designed in collaboration with employees offered a unique addition and opportunity for story-telling within the large corporate office space.
Comprised of Interior Designers, MEP Engineers and two Graphic Designers, the team brought new life and a humanist story to this corporate office culture. Previously a large, dysfunctional office space with floorplates the size of football fields, creating thoughtful spaces was paramount.
A city-scape-inspired interior and wayfinding system aided in navigation throughout the expansive floorplate while two large-format murals designed in collaboration with employees offered a unique addition and opportunity for story-telling within the large corporate office space.
Comprised of Interior Designers, MEP Engineers and two Graphic Designers, the team brought new life and a humanist story to this corporate office culture. Previously a large, dysfunctional office space with floorplates the size of football fields, creating thoughtful spaces was paramount.
A city-scape-inspired interior and wayfinding system aided in navigation throughout the expansive floorplate while two large-format murals designed in collaboration with employees offered a unique addition and opportunity for story-telling within the large corporate office space.
A Sense of Place
As employees and visitors enter the building they are welcomed by strategic brand placement and call-outs for key focus areas with integrated wayfinding signage and directories found throughout the building.
Working with an existing brand at a crucial point in their internal brand development allowed the team to curate type, color palette, and visual expression as the a new expansion of the brand would make it's way across Ohio to future planned renovations and new-build projects for the corporate client.
Large Format Primary Directories
Aiding in navigation through the large floor plates, a quadrant system of bright, inviting color was designed with the interiors team to give distinct, easy to find workstation access.
Color-Coded Signage System
Working with signage vendors starting early in the design evolution allowed a custom solution to create the best overall signage system for the client and the needs of the space.
Fostering An Employee Culture
Designed as part of a potential expansion of the client's office brand development, large format murals were created. Encompassing the favorite past-times of soon-to-be on-site staff, a creative process used to gather inspiration direct from the employees.
Digital Creativity
Part of a dive into digital illustration techniques, the concepts and processes used through the project established a jumping-off-point for future creative endeavours.
DETAILS
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Wayfinding
Signage Design
Experiential Design
1k Square Feet of Mural Illustration
900 Individual Wayfinding Signs
Adobe Illustrator
Adobe Indesign
Adobe Dimension
Procreate
TEAM
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Produced in collaboration with Chelsey Finnimore while at Bialosky Cleveland.
Photography by Christian Phillips,
Sam Meyer, & Chelsey Finnimore.
Renderings by Alex Griffin.
Tracy Sciano Vajskop
Jen Brennan
Sam Meyer
Ebbie Bobbitt
David Hood
Justin Davies
Christy Schalmo
CLIENT
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Medical Mutual
Northeast, OH
1,350 Employees
350k Square Feet throughout 4 Renovated Floorplates
ally
Cleveland, OH
Email: design@allygriffin.com
Instagram: @pixel.goods
Etsy: @PixelGoodsUS
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