ANR Electric
Refreshing an aging logo for a legacy family company established a larger design scope encompassing brand standards, print, website, and vehicle decal design.
Refreshing an aging logo for a legacy family company established a larger design scope encompassing brand standards, print, website, and vehicle decal design.
Refreshing an aging logo for a legacy family company established a larger design scope encompassing brand standards, print, website, and vehicle decal design.
An Energetic
Logo Refresh
Taking key elements of the original logo, the process led the team through type, color, and shape language overhauls.
Original brand colors, while prodiving contrast from other service providers, lacked the powerful punch to truly set them apart. A brightening up of the palette with refreshing primary and secondary colors broadened design possibilities.
The central Mark was drawn from scratch using custom geometry and typographic references bringing together old and new visual styles. This geometry is expressed further through additional brand elements.
Trust
in Print
Various print elements brought the brand to life for existing clients and new customers alike through brochures, business cards, and custom quote and letter templates.
Personal Service in a Digital Age
Utilizing newly established design standards, their website was overhauled with new branding, easier navigation, and streamlined service quotes and coordination in mind.
A Bold Street Branding
Conceptual designs were produced as part of the brand development for a variety of custom vehicle wraps for their work-site transporation.
DETAILS
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Brand Refresh
Print Design
Experiential Design
Web Design
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe Dimension
CLIENT
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ANR Electric Company
Produced in collaboration with Chelsey Finnimore at Bialosky Cleveland.
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Cleveland, OH
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